Friday, 27 April 2012

Let's Shwop!



Marks and Spencer have launched their new campaign - Shwopping - this week which urges their customers to donate an unwanted piece of clothing every time they purchase a new one.

Recycling clothes is a big issue as 10 000 items of clothes are sent to a landfill every five minutes - one billion items over a year.

All items donated will be given to Oxfam who will either sell them in their shops, donate them overseas to countries in demand or recycle them into new materials.

Joanna Lumley has been announced as the face of this campaign and also the worldwide ambassador for Plan A - the eco and ethical programme which aims to make M&S the world's most sustainable retailer.

"We're asking people to open their hearts, their minds and their wardrobes. Remember we used to just throw away plastic bottles. Now we recycle them without even thinking about it. We need to do the same with clothing," said Joanna.

To take part, customers are asked to return unwanted clothes with any purchase at all M&S stores (except Simply Food stores) and can find out more by visiting their Facebook page.


4 comments:

  1. A slick marketing campaign to encourage shopping at M&S. One of the best examples I have seen of greenwash!

    http://keithpp.wordpress.com/2012/04/26/ms-cynical-exercise-in-greenwash/

    http://keithpp.wordpress.com/2012/04/28/ms-shwopping-scam/

    Why not take your unwanted stuff straight to a charity shop? And preferably no Oxfam who rip people off.

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  2. Yes a marketing campaign but its all about helping those in need of clothes and tackling our waste problem isn't it?

    This is a much needed campaign that will remind people to donate their unwanted items to Shwopping or other charity shops.

    Most charitable organisations don't have a large marketing budget so a campaign like this (with the backing of such a big and profitable company) will benefit Oxfam and many more charities.

    I understand where you are coming from, this is a marketing campaign, but it has brought donating and charities into the press.

    With this and the attention it has brought to our clothing waste, I believe the outcomes are only positive.

    ReplyDelete
  3. Absolutely brilliant blog!!! Glad I found it! You're pretty amazing! Looking forward to seeing more from you! Have a great weekend!

    the-white-list.blogspot.com

    ReplyDelete
  4. Thank you so much! You've made my weekend.

    MJ

    XO

    ReplyDelete

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