Friday, 27 April 2012
Marks and Spencer have launched their new campaign - Shwopping - this week which urges their customers to donate an unwanted piece of clothing every time they purchase a new one.
Recycling clothes is a big issue as 10 000 items of clothes are sent to a landfill every five minutes - one billion items over a year.
All items donated will be given to Oxfam who will either sell them in their shops, donate them overseas to countries in demand or recycle them into new materials.
Joanna Lumley has been announced as the face of this campaign and also the worldwide ambassador for Plan A - the eco and ethical programme which aims to make M&S the world's most sustainable retailer.
"We're asking people to open their hearts, their minds and their wardrobes. Remember we used to just throw away plastic bottles. Now we recycle them without even thinking about it. We need to do the same with clothing," said Joanna.
To take part, customers are asked to return unwanted clothes with any purchase at all M&S stores (except Simply Food stores) and can find out more by visiting their Facebook page.