If you haven't heard yet, the American sportswear chain want to open a store on Savile Row, a small street in London that has been home to bespoke tailoring (and ONLY this) for over 200 years.
Even I think its a ludicrous idea! Nothing compared to how The Chap magazine feels though...
"Whatever next – opening a branch of Superdrug on Harley Street? An Argos on Hatton Garden? Abercrombie & Fitch is the worst thing that could happen to Savile Row. Their store on Burlington Gardens already has a detrimental effect on the Row, with enormous queues of Continental teenagers cluttering up the pavements and making far too much noise, in their excitement to get their hands on a T-shirt bearing the slogan “Who needs a brain when you’ve got these?” aimed at pubescent girls."
However, Chaps magazine announced yesterday that they are organising a protest on Monday 23rd April against this decision.
Chap magazine readers, Savile Row shop owners and general suit wearers will march from 3 Savile Row at 9am and will arrive at the Abercrombie and Fitch store at Burlington Gardens for 10am, singing their own version of John Lennon's song - "Give three-piece a chance".
For those who want to attend there is a placard you can download from their website, or if you're too afraid to ruin the pleat in your tailored trousers you can simply sign a petition.
To find out more, visit their website here.